Paul Greenwood
Opinion
06 June 2023
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In an era of perma-crisis, consumers are changing their behaviours. Paul Greenwood of We Are Social takes the pulse of social media and suggests how brands can react.
Opinion
21 May 2019
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The reign of influencers may soon be over as Gen Z prefers people with an established talent or those who are taking direct action, not just selfies. Paul Greenwood, Head of Research & Insight at We Are Social, explains how the next generation of consumers is changing the influencer landscape.
Opinion
19 July 2018
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With all the talk in recent years of big data, machine-led marketing and algorithm-driven platforms, you could be forgiven for thinking that emotion is slowly being drained out of marketing. Not so, argues We Are Social's Paul Greenwood.
